Marta Perez Garcia

UX Researcher - Telefónica I+D

Marta has a business background working in China, Poland, Mexico, UK, France and Spain with multinational organisations such as Sky, Procter & Gamble and currently Telefónica R&D. She has a passion for user research and idea management so her expertise lies in designing new processes and tools to drive innovation, improve the quality of ideas and help identify user insights. She holds a Master’s degree in Design Research & Innovation Management at Cranfield University, a PhD in Design Driven Innovation at Birmingham City University.

How to generate high quality ideas to deliver business impact

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